COMMERCIAL SKETCH #1

THEME
Woman in her late twenties/early thirties, slightly full-figured, not model-perfect, encounters various situations in which “fate” takes control. Yet as we see, she has taken the ultimate control in her Peterson home.

MUSIC is rushed, agitated, uncomfortable

OPEN WITH
SCENE: She runs with an armload of clothes to a dry cleaner’s front door – sign says SORRY, WE’RE CLOSED

CUT TO
SCENE: She’s standing outside under some kind of cover, surrounded by people and picnic supplies – it’s raining, and nobody’s happy

CUT TO
SCENE: She’s trying and failing to zip up a dress that’s clearly too small

VOICE-OVER
“Sometimes, you don’t have a choice.”

CUT TO
SCENE: She’s stuck in traffic – it’s backed way up

VOICE-OVER
“Sometimes, you do.”

CUT TO
SCENE: Door sweeps open to reveal a beautiful Peterson living room
MUSIC Is sweet, comfortable, invigorating, creating the impression of awakening

CUT TO
SCENES: Various areas inside and outside the home are highlighted

VOICE-OVER
“Peterson Homes would like to show you how easy owning your own home can be. Exceptional communities . . .”

CUT TO
SCENES: shots of the communities; community names/locations on screen
These shots should include live people doing something – cook-out, walking on property, talking with neighbors, etc., rather than just static, dead photos. Point is to show viewers that life is good in a Peterson home, not simply what the place(s) looks like.

VOICE-OVER
“. . . offer Central Utah’s premier living experience to people who are ready to choose the best. Register today as a Peterson Homes Insider at choosepeterson.com and be the first to know about new developments, new amenities and new ideas perfectly suited to your unique lifestyle.”

SHOW
Contact information on screen

VOICE-OVER
“Peterson Development. Your home. Your choice.”

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