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Advertisement
Client: Colfax County, New Mexico
This is the text of the final newspaper ad in a series that was part
of a lengthy campaign I created to convince Colfax County, N.M., voters
to approve a one-eighth-cent increase in gross receipts sales tax to
help pay for renovation work to the county courthouse. The County hired
me to design and manage all aspects of the campaign. This is a text
version with minor formatting, not the final design.
Be careful who you listen to . . . Know the truth before you vote!
2003 Colfax County Courthouse Renovation Project
The Choice is Ours
Vote YES
- Provide the solution to fire, structural, evacuation and other crucial safety issues
- Give the County access to substantial state and federal grant funding to help pay for the project
- Finish the work faster and at the lowest cost
- Take pride in a historic County building that operates with 21st-century efficiency
Vote NO
- Save one-eighth of a penny on every dollar spent in the County
- Delay completion of the project indefinitely, creating further safety risk and service disruption for employees and visitors
- Pay for the entire project with taxpayer money from an already restricted budget
- Pay up to $12 million for $6 million worth of work
On September 23, it’s our choice.
Vote Yes for the Courthouse. Vote Yes for Colfax County.
[Back to Writing Samples Page]
P.O. Box 1801, Raton, NM 87740 • (575) 445-9501
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